You already have the data. What’s next?
Benchmark data drawn from more than 183K brands, puts email at roughly 27% of total revenue for the average eCommerce brand, with top performers reaching 30 to 40%+. If your owned channels fall below that, revenue is being left on the table.
Email, SMS and marketing automation take real expertise, time and patience to do well, which is exactly why so many brands under-invest here. Done properly, it's not about sending more. It's about understanding who your customers are, where they sit in their lifecycle with your brand, and what they need next.
If you're ready to turn that understanding into growth, take a look at my services, or get in touch.
I’m a Gold Coast based Freelance Marketer with a genuine passion for helping eCommerce brands grow.
I've spent my career shaping customer retention programs for eCommerce, healthcare and retail brands: from in-house, to agency and freelance consulting across a portfolio of enterprise and scaling brands.
The mix of client-side, freelance and agency experience has given me a 360 degree view of what works, backed by hands-on knowledge of customer segmentation, marketing analytics and lifecycle automation.
Brands I’ve worked with.

